Should Amazon sellers advertise off platform?

Why Companies Selling on Amazon Should Advertise Off-Platform: The Power of Google and its Impact on Organic Growth.

In today's ever-evolving digital landscape, companies selling on Amazon are constantly seeking new ways to boost their sales and expand their customer base. One effective strategy is to advertise off-platform, particularly on Google. By leveraging the power of Google's search engine and advertising tools, businesses can drive traffic to their Amazon listings and enjoy a host of benefits, including increased organic growth and Amazon kickbacks. In this blog post, we'll delve into the reasons why companies should consider off-platform advertising and introduce our very own service that can help you achieve these goals.

1. Diversify Your Marketing Strategy:

By advertising on Google, companies can reach a wider audience and attract potential customers who may not be actively searching for products on Amazon. This diversification of marketing efforts can lead to increased visibility, brand recognition, and ultimately, more sales.

1. Boost Organic Growth on Amazon:

When you drive external traffic to your Amazon listings through Google advertising, you increase the chances of your products appearing higher in Amazon's organic search results. This is because Amazon's algorithm takes into account factors such as sales velocity and conversion rates when determining product rankings. By driving more traffic to your listings, you can improve your organic rankings on Amazon, leading to increased visibility and sales.

1. Take Advantage of Amazon Kickbacks:

Amazon offers a program called "Amazon Advertising" that rewards sellers for driving external traffic to their listings. By participating in this program, you can earn advertising credits or "kickbacks" from Amazon when customers make a purchase after clicking on your off-platform ad. This means you can effectively lower your advertising costs and improve your return on investment (ROI) by leveraging off-platform advertising.

1. Our Service: Helping You Succeed with Off-Platform Advertising:

We understand that managing off-platform advertising campaigns can be time-consuming and complex. That's why we offer a comprehensive service to help companies like yours succeed with Google advertising. Our team of experts will create, manage, and optimize your Google Ads campaigns to drive targeted traffic to your Amazon listings. We'll help you reach your target audience, increase your organic growth on Amazon, and maximize your Amazon kickbacks.

Conclusion:

In conclusion, companies selling on Amazon should consider off-platform advertising, particularly on Google, to boost their sales and organic growth. By diversifying your marketing strategy, you can reach a wider audience, improve your organic rankings on Amazon, and take advantage of Amazon's advertising credit program. With our expert service, you can confidently navigate the world of Google advertising and achieve the results you desire. Don't miss out on the opportunity to grow your Amazon business – contact us today to learn more about our services and how we can help you succeed.