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The Crucial Importance of Optimizing Google My Business for Local Businesses in 2024

hheducational

2 min read

Dec 31, 2023

47

1



In today's fast-paced digital world, having a strong online presence is more important than ever for local businesses. With over 4 billion searches a day and 97% of those searches including a "near me" query, local businesses must optimize

their Google My Business (GMB) listing to be seen by potential customers. In this article, we will discuss why it's more important than ever for local businesses to optimize their Google My Business listing in 2024.


  1. Increased Visibility in Local Search Results


One of the most significant benefits of optimizing your Google My Business listing is the increased visibility in local search results. With Google Maps and the 3-Pack, businesses can now appear above organic search results, making it easier for customers to find them. By simply creating a free Google My Business account and completing the verification steps, your store location will start to pop up for local searches in Maps as well.


  1. Boost in Sales and Customer Engagement


Optimizing your Google My Business listing can also lead to a boost in sales and customer engagement. According to recent statistics, 64% of consumers have used Google My Business to find contact details for a local business, and 16% of businesses receive more than 100 calls each month just from their Google My Business listing. By making it easier for customers to find your business and contact information, you can increase your chances of making a sale.


  1. Enhanced Local SEO


Optimizing your Google My Business listing can also have a significant impact on your local SEO. By incorporating keywords into your business name and using local-intent content, you can improve your search ranking and make it easier for customers to find your business. Additionally, having a Google My Business listing can increase the number of website visits and direct searches for your business.


  1. Competitive Advantage


By optimizing your Google My Business listing, you can gain a competitive advantage over other local businesses that have not yet claimed their listing. According to recent statistics, 56% of local businesses have not yet claimed their Google Business Profile. By taking the time to optimize your listing, you can stand out from the competition and attract more customers.


Conclusion


In conclusion, optimizing your Google My Business listing is more important than ever for local businesses in 2024. With increased visibility in local search results, a boost in sales and customer engagement, enhanced local SEO, and a competitive advantage, there are numerous benefits to optimizing your listing. Don't overlook the power of local SEO and make sure your business is seen.

hheducational

2 min read

Dec 31, 2023

47

1

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